I love TV commercials. Not all of them, of course; most are just crap. But the best ones are amazing little snippets of cinema. In the early Eighties, back before I started in the computer biz, and way before I became a writer, I worked at a TV commercial production house in Los Angeles, N. Lee Lacy & Associates. My job was to cut together the director’s sample reels. I did this first on 16mm film, then I moved them into 3/4″ videocassette. Every one of the 10 directors they had under contract had done dozens or hundreds of spots, of course, so we created customized reels for each potential job that we bid out. It was part of my job to be familiar with just about all of each director’s work, and to assemble an appropriate reel.
Basically, I spent a couple of years watching commercials. Perhaps that explains many things about me. But I saw some really great spots. I wish I still had the tape with director Adrian Lyne’s ads (he wasn’t one of our directors, but I got a copy of his reel). At a time when the reels I put together were about 8 minutes long, Lyne’s was 30 minutes, and ended with a terrific 5 minute Levis spot meant for cinemas, with two girls making their way across America via Route 66.
OK, I’m digressing. I just saw a very strange spot for Orangina. It could be construed as Not Safe For Work, I guess. Enjoy.