Apple Needs a Web Evangelist

This week is WWDC, so I've been doing a lot of reading about Apple's announcements. Last night I drove into SF, and spent several hours talking to attendees to hear their thoughts.

My takeaway: Apple, more than ever, needs a Web evangelist. They don't talk to Web dev/designers, and they don't listen to Web dev/designers. It shows, and it's hurting them.

Just one example: Apple's HTML5 promotion may backfire (InfoWorld). Pushing Web standards (good) by blocking browsers other than Safari was just a bone-headed move—and it's only a small symptom of a much bigger problem.

Yes, I blogged about this 3 1/2 years ago in Apple, Hire Me. But at this point, it's pretty clear to me that Apple first needs to see that they have a problem.